Website Insighture
We are seeking a creative and enthusiastic storyteller to join our team. This is a junior to mid-level role. As a key member of our marketing team, you will help create valuable content in B2B technology across various platforms. Your role will further our inbound marketing, product marketing and growth initiatives.
Responsibilities
• Develop a deep understanding of our corporate and product messaging
• Write 4 blog articles per month in support of marketing initiatives and SEO
• Create and execute a social media strategy with a minimum of 3 posts per week to grow our audience and engagement
• Work with subject matter experts to gather source material for blogs and case studies, and establish our thought leadership position in the market
• Work directly with co-founders to develop branded materials such as proposal presentations and pitch decks
• Work closely with design and IT teams to design creatives and copy for social media and trade shows (example: London Tech Week)
• Tailor content to buyer personas and segments through meticulous research
• Contribute to the overall strategy by pitching content ideas that contribute to growth and culture
• Co-monitor and report on content analytics and KPIs to direct sales and marketing efforts
Qualifications
• 1-3 years experience in a content-related role
• Excellent writer/researcher with a proven ability to grasp concepts quickly and create compelling narratives
• Ideal candidate will have some experience working for an IT company
• Able to coordinate with multiple stakeholders and deliver on a timely basis
• Familiarity with digital channels, inbound marketing methodology and SEO best practices
• Video content experience would be a bonus