Content Writer/ Social Media Marketer

  • Full Time
  • Colombo

Website Insighture

We are seeking a creative and enthusiastic storyteller to join our team. This is a junior to mid-level role. As a key member of our marketing team, you will help create valuable content in B2B technology across various platforms. Your role will further our inbound marketing, product marketing and growth initiatives.

• Develop a deep understanding of our corporate and product messaging
• Write 4 blog articles per month in support of marketing initiatives and SEO
• Create and execute a social media strategy with a minimum of 3 posts per week to grow our audience and engagement
• Work with subject matter experts to gather source material for blogs and case studies, and establish our thought leadership position in the market
• Work directly with co-founders to develop branded materials such as proposal presentations and pitch decks
• Work closely with design and IT teams to design creatives and copy for social media and trade shows (example: London Tech Week)
• Tailor content to buyer personas and segments through meticulous research
• Contribute to the overall strategy by pitching content ideas that contribute to growth and culture
• Co-monitor and report on content analytics and KPIs to direct sales and marketing efforts

• 1-3 years experience in a content-related role
• Excellent writer/researcher with a proven ability to grasp concepts quickly and create compelling narratives
• Ideal candidate will have some experience working for an IT company
• Able to coordinate with multiple stakeholders and deliver on a timely basis
• Familiarity with digital channels, inbound marketing methodology and SEO best practices
• Video content experience would be a bonus

To apply for this job email your details to

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