Senior Social Media Executive

Job description

Senior Social Media Executive

Responsibilities:
• Managing and supervising marketing projects, leading a team of marketing professionals, and ensuring that marketing deliverables are high quality.
• Develop and implement digital marketing strategies across Google Ads, Facebook Ads, Instagram, and other social media platforms.
• Responsible for the strategy and operation of performance-driven campaigns on social media and optimising campaigns for ROI.
• Design and manage Facebook and Instagram ad campaigns, including budget management, targeting, and ad creation.
• Ensure that all marketing campaigns align with SEO best practices to drive organic traffic.
• Lead content marketing strategies, including blog management, social media content creation, and video campaigns.
• Track and analyze campaign performance using Google Analytics, Facebook Insights, and other performance-tracking tools.
• Stay up to date with the latest trends and changes in digital marketing, including Google and Facebook algorithms.
• Collaborate with design, development, and content teams to align marketing efforts with the overall brand vision.

Requirements:
• Minimum of 3+ years experience in a similar role
• Strong understanding of SEO and experience in implementing strategies that drive organic growth.
• Proven work experience as a Senior Social Media Executive
• Hands-on experience in content management
• Excellent copywriting skills
• Experience in creating and managing Facebook and Instagram ad campaigns.
• Proficiency in using marketing analytics tools such as Google Analytics, Google Tag Manager, and Facebook Business Manager.
• Experience in handling high-budget ad campaigns with a focus on maximizing ROI.
• Excellent communication and leadership skills, with the ability to collaborate effectively across teams.