Visual Merchandiser

Job description

Job Summary:

Visual Merchandiser is responsible for creating and implementing visually appealing and commercially effective displays across multiple retail locations within a designated region. This role ensures consistent brand presentation, drives sales, and enhances the customer experience by translating brand guidelines and marketing strategies into impactful in-store displays. Visual Merchandiser will travel frequently to manage and optimize visual merchandising standards across all assigned locations.

Responsibilities:

Visual Merchandising Strategy & Implementation:

· Develop and implement visual merchandising strategies that align with brand guidelines, marketing campaigns, and sales objectives.

· Create and execute visually compelling displays for windows, in-store displays, and promotional areas.

· Plan and execute seasonal and promotional display changes, ensuring timely and accurate implementation.

· Ensure consistent brand presentation and visual standards across all assigned locations.

Store Visits & Management:

· Conduct regular store visits to assess visual merchandising standards, provide feedback, and implement improvements.

· Train and educate store staff on visual merchandising techniques and brand guidelines.

· Monitor and analyze sales data and customer feedback to optimize display effectiveness.

· Ensure that all displays are maintained to a high standard of cleanliness and organization.

· Manage the visual merchandising stock, and order necessary supplies.

Planning & Communication:

· Collaborate with marketing, sales, and store operations teams to ensure alignment on merchandising strategies and campaigns.

· Develop and maintain visual merchandising calendars and schedules.

· Communicate effectively with store managers and regional teams regarding display changes and updates.

· Provide regular reports on visual merchandising performance and key findings.

Trend Analysis & Market Research:

· Stay up to date on industry trends, competitor activities, and customer preferences.

· Conduct market research to identify opportunities for visual merchandising improvements.

Qualifications:

· Proven experience in visual merchandising, preferably in a multi-location retail environment.

· Strong understanding of visual merchandising principles and techniques.

· Excellent creative and design skills.

· Strong organizational and time-management skills.

· Ability to work independently and as part of a team.

· Excellent communication and interpersonal skills.

· Ability to travel frequently within the assigned region.

Skills:

· Visual Merchandising

· Retail Display

· Space Planning

· Trend Analysis

· Communication

· Training

· Problem-Solving

· Creativity