Specialist – Business Development

Job description
About the Role:

Increase and grow the student and member population in Sri Lanka by using digital marketing activities for promotion of CGMA/Association, associated products and services following the business plan/strategy. Additionally, deliver presentations on CGMA PQ and associated products to Schools, Universities, Institutes and Corporates to build and raise awareness of CGMA PQ. You will report to Manager – Markets & Relationships

You Will:
• Drive Digital marketing for AICPA&CIMA using the latest technologies and taking ownership of the related campaigns.
• Work with Line Manager on SM Strategy for AICPA&CIMA Sri Lanka.
• Manage online product and brand campaigns.
• Evaluate market research, competitor information and related analytics.
• Work closely on Digital Campaigns with Member Services/Progression teams for student conversion, increased exam uptake and to grow membership in Sri Lanka
• Engage and partner with corporates/entities in promoting CGMA professional qualification, products and services to their employees.
• Identify new business opportunities
• Recommend business development strategies for student recruitment through delivering AICPA&CIMA’s products and services for general recruitment, Finance Leadership Program (FLP) promotion and pathways promotion.
• Organize student recruitment activities to increase students numbers and achieve target set.

You Have:
• Minimum diploma or certification in Marketing or any equivalent field
• Good with Presentation skills
• Digital marketing skills and certifications
• Experience in a related area including: experience in a similar digital marketing role (Managing Social Media activities and campaigns) and experience in the education industry and promoting “careers” to students.
• Advanced level of consultative sales experience
• Part Qualification in CIMA or any other Professional Qualification
• Education/Training industry experience will be advantageous
• Experience with current online marketing concepts, strategy and best practice
• Willing to Travel occasionally

How We Support You:

We provide flexibility to help you achieve a good work-life balance. You’ll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace, including healthcare, retirement, paid time-off, parental leave, and an employee assistance program. We provide resources that support your mental health and evolve our offerings to meet your needs. We care about our employees’ welfare and focus our benefits package on the benefits which support your wellbeing. We also recognize that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family, and your lifestyle.

We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world’s most accomplished accountants to stay relevant, meet today’s demands, and prepare for tomorrow’s challenges through quality education, resources, and training.

Learn more about The Association on LinkedIn and our Career Site .

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We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.