Social Media Specialist

Job description
Job Description

We are looking for an experienced Social Media Campaign Manager to lead and execute innovative social media campaigns across multiple platforms. The ideal candidate will be highly creative, strategic, and data-driven, with a passion for building brand awareness and driving engagement. In this role, you will be responsible for planning, implementing, and optimizing social media campaigns that align with business goals and resonate with target audiences. If you are a social media enthusiast with a knack for storytelling and campaign management, we invite you to apply.

Key Responsibilities:
• Plan, develop, and manage social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and more.
• Collaborate with creative, content, and design teams to produce compelling social media content, including images, videos, and posts.
• Execute both organic and paid social media strategies to increase brand awareness, engagement, and lead generation.
• Track and analyze the performance of social media campaigns using analytics tools and generate actionable insights for optimization.
• Monitor social media trends, competitor activities, and platform updates to keep strategies relevant and competitive.
• Develop a consistent posting schedule, manage the social media calendar, and ensure timely publication of posts.
• Engage with followers, respond to comments, and foster community growth through active interaction and collaboration.
• Conduct A/B testing to optimize ad performance and audience engagement.
• Stay updated on social media best practices, algorithm changes, and emerging platforms to continuously improve campaign performance.

Qualifications:
• 1+ years of experience managing social media campaigns, preferably for a brand or agency.
• Proven track record of running successful campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
• Strong understanding of social media metrics, tools, and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Experience with paid social media advertising, including budgeting, audience targeting, and performance analysis.
• Excellent writing and storytelling skills, with an eye for engaging and creative content.
• Strong English communication skills for effective cross-team collaboration, client interactions, and clear presentation of campaign strategies and results.
• Ability to manage multiple campaigns simultaneously, stay organized, and meet deadlines.
• A passion for social media trends, creativity, and audience engagement.