Senior Executive – Business Development & Marketing

Job description
Location: Imbulgoda, Gampaha

Salary: LKR 40,000 – 60,000 (Based on experience and qualifications)

Employment Type: Full-Time | Onsite (Office-based, 5 days a week)

We are looking for a dynamic and proactive Senior Executive – Business Development & Marketing to join our team. This role is critical for driving our company’s growth by integrating business development, accounts management, and marketing functions. The ideal candidate should have a solid background in business development and marketing, excellent communication skills, and experience handling customer interactions across social media platforms like Instagram, Facebook, and TikTok.

Job Description:

The Senior Executive – Business Development & Marketing is responsible for driving growth, establishing strong client relationships, and creating comprehensive marketing strategies to elevate the business. This role requires a proactive and strategic thinker with proven expertise in business development and marketing management. The ideal candidate will be able to balance strategic planning with hands-on execution, ensuring that business goals are achieved.

Key Responsibilities:

Business Development:
• Identify and pursue new business opportunities to increase revenue and market share.
• Build and maintain strong, long-term relationships with key clients, partners, and stakeholders.
• Develop and implement strategies to expand the business into new markets and verticals.
• Conduct market research and competitive analysis to stay updated on industry trends and identify opportunities for growth.
• Prepare and present compelling business proposals, pitches, and presentations to potential clients.

Accounts Management:
• Manage key accounts, ensuring client satisfaction and retention.
• Oversee the end-to-end client relationship management process, from onboarding to delivery and after-sales support.
• Resolve any account-related issues promptly and effectively to maintain strong client relationships.
• Coordinate with internal teams (e.g., production team – Raise Invoices) to ensure client requirements are met efficiently and accurately.

Marketing:
• Design and execute integrated marketing campaigns across various channels (e.g., digital, social media, print).
• Develop marketing collateral, promotional materials, and content that align with the brand’s messaging.
• Measure and report on the performance of marketing campaigns, adjusting strategies as necessary to achieve desired results.
• Manage the company’s social media presence, website content, and online reputation.
• Collaborate with the creative team to produce engaging and high-quality marketing materials.

Social Media Management:
• Handle inquiries received through social media channels such as Instagram, Facebook, and TikTok.
• Respond promptly to customer questions, comments, and messages, ensuring a positive and professional brand image.
• Engage with followers and manage online communities to build strong relationships and enhance brand loyalty.
• Track social media trends and leverage them to optimize content and engagement strategies.

Strategic Planning:
• Set monthly, quarterly, and annual targets for business development and marketing efforts.
• Develop and monitor budgets for business development and marketing activities.
• Establish performance metrics and KPIs to track progress and ensure alignment with business objectives.
• Participate in strategic discussions with senior management to contribute to the overall business growth strategy.

Reporting & Analysis:
• Provide regular updates and reports on business development and marketing activities to senior management.
• Analyze market data, sales trends, and marketing performance to identify areas of improvement.
• Prepare financial reports related to client accounts and marketing expenditures.

Qualifications & Skills:
• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum 3-5 years of experience in a similar role, preferably in the printing, DTF, or related industries.
• Strong understanding of business development and marketing principles.
• Proven track record of meeting or exceeding sales and marketing targets.
• Proficient in CRM software, digital marketing tools, and MS Office.
• Excellent communication and negotiation skills.
• Ability to work independently and manage multiple projects simultaneously.

Why Join Us?
• Be part of a dynamic and fast-growing team.
• Opportunity to lead and shape our business development and marketing strategies.
• Competitive salary and a supportive work environment.

If you’re an ambitious professional with a passion for driving business growth and are ready to take on a leadership role, apply now!

How to Apply: Send your CV and a brief cover letter to director@ceylonry.lk with the subject line “Application for Senior Executive – Business Development & Marketing.”