Sales Marketing Manager

Job description

Company Overview:

Our client is an innovative Australian-based rewards app in Sri Lanka, offering users exciting rewards and exclusive offers from local vendors. Bridging the gap between businesses and consumers, the app aims to create a seamless experience for both vendors and users. With a strong focus on customer satisfaction and innovation, they are expanding their dynamic team in Sri Lanka to strengthen their market presence and drive growth in the rewards and loyalty space.

Job Overview:

The Marketing Sales Manager will lead the development and execution of the marketing strategy to ensure the app’s successful launch and ongoing growth in Sri Lanka. This manager-level role will oversee the marketing and accounts teams, working closely with internal and external stakeholders to deliver impactful campaigns that drive customer acquisition and retention. The role requires a blend of strategic thinking, team leadership, and hands-on execution to navigate a fast-paced, dynamic environment.

Qualifications:
• Degree in Business, Marketing, or related field, or equivalent work experience.
• At least 3-5 years of experience in marketing, with a proven track record in managing teams and driving sales growth in a similar industry (e.g., technology, mobile apps, or consumer services).
• Strong experience in leading and managing a team, ensuring motivation, performance, and cross-functional collaboration.
• Excellent command of English, both written and spoken.
• Exceptional ability to build and maintain relationships with internal teams, external vendors, and clients.
• Strong ability to analyze data, identify trends, and implement effective solutions based on insights.Ability to thrive in a fast-paced, ever-evolving environment, with a focus on results-driven marketing and sales.

Key Responsibilities:
• Strategic Leadership: Lead the development and implementation of comprehensive marketing strategies to drive the app’s market launch and growth in Sri Lanka.
• Team Leadership: Manage, mentor, and oversee the marketing and accounts teams, ensuring effective collaboration and efficient execution of campaigns and initiatives.
• Performance Optimization: Analyze marketing performance metrics, identify areas of improvement, and adjust strategies to ensure targets are met and exceeded.
• Marketing Materials Management: Oversee the creation, production, and timely delivery of marketing materials, ensuring high-quality outputs that align with brand standards.
• Cross-Functional Collaboration: Work closely with the creative, product, and sales teams to produce engaging content and marketing campaigns for various platforms (digital, print, etc.).
• Partnership and Relationship Management: Build and maintain strong relationships with external vendors, partners, and stakeholders to enhance marketing outreach and collaboration.
• Market Insights & Trend Analysis: Monitor market trends, competitor activities, and customer feedback to continuously refine and optimize marketing strategies.
• Business Alignment: Ensure marketing efforts align with the company’s overall business goals and contribute to brand awareness, customer engagement, and revenue growth.