Public Relations Assistant Executive

Job description

Public Relations Assistant Executive
• Job Summary: Responsible for developing and implementing public relations strategies to enhance the image and reputation of The Golden Crown Hotel.
• Responsibilities:
• Develop and execute public relations campaigns to promote the hotel’s brand and attract new guests.
• Manage media relations, including press releases, media kits, and interviews.
• Monitor and analyze media coverage and social media mentions.
• Manage the hotel’s social media presence and engage with online communities.
• Organize and execute public relations events, such as press conferences and media tours.
• Develop and maintain relationships with key media outlets and influencers.
• Prepare reports on public relations activities and their impact.
• Qualifications:
• Degree/Diploma in Public Relations, Communications, or a related field
• 2-4 years of experience in a similar role, preferably in the hospitality industry
• Strong written and verbal communication skills
• Creativity, attention to detail, and ability to work under pressure
• Familiarity with social media platforms and PR tools