Marketing Operations Manager

Job description

Our client is one of Sri Lanka’s leading property development and management companies, renowned for delivering iconic real estate projects that redefine urban living. Incorporated in 1980, the company has established a strong reputation for excellence, innovation, and sustainable development.

We are on the lookout for a Marketing Manager to lead the marketing initiatives and contribute to the growth and success of the Mall.

Role Description
• Develop and execute comprehensive marketing strategies to position the mall as a premier destination for shoppers.
• Create and implement marketing plans to attract, increase, and retain shopper traffic while boosting tenant sales.
• Plan and manage advertising campaigns across digital, print, outdoor, and social media channels.
• Organise special events, promotions, and activation’s to drive traffic and enhance customer engagement.
• Collaborate with external agencies, vendors, and media to execute marketing campaigns.
• Analyse market trends, consumer behaviour, and competitor activities to identify opportunities and threats.
• Build and maintain relationships with media contacts, influence’s, and local community organisation.
• Provide regular updates on marketing activities and campaign performance to management.

Qualifications
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5–10 years of proven experience in marketing and event management, preferably in retail or shopping mall environments.
• Proficiency in digital marketing tools and analytics.
• Strong understanding of marketing principles, strategies, and techniques.
• Excellent communication, interpersonal, and negotiation skills.
• In-depth knowledge of local market trends and consumer preferences.