Marketing Associate

Job description

The Digital Marketing Associate will support the execution of Mitra Innovation’s digital marketing campaigns. This role involves creating engaging content, managing social media platforms, and collaborating with the marketing team to ensure brand consistency and campaign success. The ideal candidate is a creative, detail-oriented professional passionate about driving brand growth through digital channels.

Job Specific Duties & Responsibilities

Content Creation and Management:
• Develop and schedule social media posts across various platforms
• Assist in creating blog posts, email newsletters, and marketing collateral
• Ensure brand consistency in all digital content

Campaign Support:
• Support the execution of digital marketing campaigns, including SEO, SEM, and social media advertising
• Monitor and respond to comments, messages, and inquiries on social media channels
• Collaborate with design and content teams to produce high-quality deliverables

Performance Monitoring:
• Track and report on campaign performance metrics
• Provide recommendations for improving engagement and reach

Event Promotion:
• Assist in promoting virtual and in-person events through digital channels
• Manage pre-and post-event marketing activities

Required Competencies, Skills and Experience
• Bachelor’s degree in Marketing, Communications, or a related field
• 1-2 years of experience in digital marketing or a related role
• Proficiency in social media platforms (Facebook, LinkedIn, X, Instagram, etc.)
• Basic knowledge of SEO, Google Ads, and email marketing tools
• Excellent written and verbal communication skills
• Creative mindset with attention to detail
• Familiarity with design tools like Canva or Adobe Creative Suite is a plus