Axiata Digital Labs
Job description
Responsibilities
• Develop and implement digital marketing strategies that increase our online presence and drive traffic to our website and social media platforms.
• Create and manage social media campaigns across various platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to increase engagement and brand awareness.
• Create content for all internal multimedia productions.
• Develop and maintain email marketing campaigns, including lead generation, nurturing, and retention activities.
• Monitor social media and Digital Marketing analytics to derive insights to refine social media strategies and improve ROI.
• Execute Search Engine Optimization & Search Engine Marketing Strategies
• Conduct market research and analyze customer data to identify trends and opportunities for growth.
• Collaborate with cross-functional teams to create content for website, social media, email campaigns, and other digital channels.
• Manage relationships with external agencies and vendors, as needed.
• Develop and execute corporate communications strategies that enhance our brand reputation and increase engagement with customers, partners, and other stakeholders.
• Create and maintain a corporate communications calendar that includes internal and external communications, events, and initiatives.
Qualifications:
• Full or partially qualified with a Masters Degree.
• Bachelors Degree in Marketing, Communications, Public Relations or a related field required.
• 5+ years of experience in Digital Marketing & Corporate Communications.
• SLIM/ CIM qualification, Diploma or a professional qualification in Brand Management Added advantage.