Executive/ Senior Executive – Marketing Analyst (Client Servicing)

Job description

Enfection has always been more than just a marketing service provider. Based in Sri Lanka, Enfection is one of the fastest growing marketing transformation companies across the APAC region, with a presence in Malaysia and Singapore. Since its inception in 2017, Enfection has partnered with diverse brands to achieve meaningful progress through continuous innovation, teamwork and knowledge sharing.

We invite applications from suitably qualified candidates for the following position at Enfection located in Kotte, Sri Lanka. This vacancy is for an onsite, full-time position.

We are looking for a Marketing Analyst to join our team, bringing data-driven insights and strategic thinking to optimize client marketing efforts. This role requires a strong analytical mindset, the ability to interpret complex data, and expertise in developing actionable digital strategies. You will also be responsible for managing client relationships, tracking campaign performance, and collaborating with internal teams to drive success.

Here are some of the responsibilities you need to get your hands on;

Candidate will be responsible for overseeing all aspects of digital marketing operations for certain key client accounts including;
• Conduct strategic digital audits using proprietary tools, Google Keyword Planner, SEMrush, SimilarWeb, and other analytics platforms to identify growth opportunities.
• Analyze and interpret marketing data to identify trends, gaps, and areas for optimization.
• Develop channel, communication, and content strategies based on data-driven insights.
• Act as a key client servicing lead, managing expectations and presenting insights.
• Plan and execute marketing campaigns aligned with client objectives.
• Prepare weekly updates and detailed reports to measure growth, success rates, and marketing impact.
• Track and report on campaign performance, providing actionable recommendations alongside the campaign team
• Maintain a strong focus on internal and client KPIs, identifying areas for improvement.
• Monitor and manage campaign budgets, ensuring cost-effectiveness and ROI optimization.
• Lead brainstorming sessions with teammates to develop creative and strategic solutions.
• Collaborate with creative, media, content, and strategy teams to execute and refine marketing initiatives.
• Stay updated on digital marketing trends, competitor activities, and industry best practices to improve strategies.

Key Skills/Experience
• Excellent verbal and written communication skills, with the ability to present insights clearly and effectively.
• Good command of English in both communication and presentation skills.
• Strong analytical skills, with expertise in data interpretation, performance tracking, and KPI measurement.
• Ability to take initiative, employ good judgment, and manage projects from start to finish.
• Strategic thinking and planning to develop and implement high-impact marketing strategies.
• Expertise in performance marketing, with a data-driven approach to decision-making.
• Strong problem-solving skills, with a creative and strategic mindset to develop innovative marketing solutions.
• Ability to meet deadlines, anticipate next steps, and multitask in a fast-paced environment.
• Agility and adaptability to respond quickly to market changes and client needs.
• Solid organizational skills and attention to detail for managing multiple projects efficiently.
• Working knowledge of social media platforms, best practices, and website analytics tools.
• Ability to work effectively both independently and as part of a team.
• Strong desire to learn and grow, with a proactive and professional drive.
• Bachelor’s Degree/Diploma in Management, Marketing, or a related field.
• Minimum of 2 years of experience in a marketing-related role.

The selected candidate will have the opportunity to;
• Be a part of one of the fastest-growing marketing transformation companies in South East Asia.
• Hands-on training and learning opportunities with some of the brightest minds in the digital field.
• A remuneration package that aligns with your skills and expectations.
• An open culture that is based on merit and constant opportunities for growth.