Director of Sales & Marketing

Job description

Shangri-La Group – Sri Lanka

Shangri-La Hotel Colombo overlooks the Indian Ocean in the heart of the business district with direct access to the most extensive international shopping mall in Sri Lanka, Shangri-La’s own One Galle Face Mall. The hotel offers the finest accommodation in Colombo, an exciting new dining and social scene and the largest and extensive hotel conference and event facilities. The hotel comprises of 541 rooms and suites.

Join our team as Director of Sales & Marketing!

What You’ll Do
• Develop and execute sales strategies to drive revenue across Colombo and Hambantota properties, targeting corporate, leisure, MICE, and group business.
• Identify and pursue new business opportunities while maintaining strong relationships with existing clients.
• Collaborate with the Revenue Management team to enhance pricing and occupancy strategies for maximum profitability.
• Lead and execute integrated marketing campaigns, including digital marketing, SEO, social media, and brand positioning.
• Oversee media partnerships, PR initiatives, and advertising strategies to strengthen Shangri-La’s market presence.
• Motivate, guide, and develop the Sales & Marketing team, setting clear KPIs and fostering a high-performance culture.
• Build strong relationships with key stakeholders such as travel agencies, corporate clients, and event planners.
• Efficiently manage the sales and marketing budget, ensuring cost-effective campaigns with high ROI.
• Align sales and marketing efforts with guest expectations to enhance satisfaction, loyalty, and brand advocacy.
• Stay updated on market trends, competitor activities, and emerging opportunities to refine business strategies.

What we are looking for :
• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred) with 10+ years of senior sales and marketing experience in the luxury hospitality industry.
• Proven ability to lead and develop high-performing sales and marketing teams across multiple properties or regions.
• Strong understanding of the Sri Lankan market, travel industry dynamics, and global hospitality trends.
• Expertise in revenue optimization, digital marketing, and data-driven decision-making to drive business growth.
• Exceptional interpersonal, negotiation, and stakeholder engagement skills, with a guest-centric approach.