Digital Marketing Specialist

Job description
We are seeking a creative and analytical Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns that promote our company and its products/services. Your main duties will include running digital ad campaigns, creating engaging content, analyzing campaign performance, and identifying trends.

Responsibilities:
• Develop and manage digital marketing campaigns across various channels such as PPC, SEO, social media, email, and display advertising.
• Measure and report on the performance of digital marketing campaigns, assess against goals (ROI and KPIs), and optimize for continuous improvement.
• Brainstorm new and creative growth strategies through digital marketing.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identify trends and insights, and optimize spend and performance based on the insights.

Requirements:
• Between 2- 5 years of experience as a Digital Marketing Executive or in a similar role.
• Portfolio of previous digital marketing campaigns or projects.
• Diploma/Degree in Digital Marketing or related field (preferred not required).
• Excellent understanding of digital marketing concepts and best practices.
• Experience with SEO/SEM, Google Analytics, and CRM software.
• Knowledge of website analytics tools (e.g., Google Analytics, WebTrends).
• Experience in setting up and optimizing Google Adwords campaigns.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Strong analytical skills and data-driven thinking.
• Strong verbal and written communication skills.