Digital Marketing Executive

Job description

Company Description

The Events Workshop (Pvt) Ltd is a team of creative thinkers specializing in corporate event planning, with a focus on creating events for the IT industry. Located in Colombo, this company offers a dynamic and innovative work environment for individuals passionate about event planning and marketing.

Role Description

This is a full-time on-site role as a Digital Marketing Executive at The Events Workshop (Pvt) Ltd in Colombo. The Digital Marketing Executive will be responsible for tasks such as marketing, communication, social media marketing, web content writing, and web analytics.

Qualifications

• Bachelor’s Degree or equivalent in : Marketing/ Digital Marketing

• Certifications (helpful for specialization): Google Ads & Google Analytics Certifications

• HubSpot Content Marketing Certification

• Facebook (Meta) Blueprint Certification

• SEMrush, Moz, or Ahrefs SEO Certifications

Essential skills

• SEO & SEM: Knowledge of search engine optimization (SEO) and paid advertising (Google Ads, Bing Ads).

• Content Marketing: Ability to create engaging content (blogs, social media posts, videos).

• Social Media Marketing: Experience managing Facebook, Instagram, LinkedIn, TikTok campaigns.

• Data Analysis: Ability to use Google Analytics, Data Studio, or Excel to track campaign performance.

• PPC (Pay-Per-Click) Advertising: Running and optimizing paid ad campaigns.

• Graphic Design & Video Editing (Optional): Basic knowledge of Canva, Photoshop, or video editing tools.

Experience

• Min 1 year in a similar role

Soft Skills

• Creativity & Problem-Solving

• Analytical Thinking

• Strong Communication
• • Adaptability to Industry Trends