Content Strategist

Job description

360 Digital Solutions (PVT) LTD is a Sri Lanka-based digital solutions agency that focuses on web & mobile development and digital marketing.

Responsibilities
• Writing engaging digital content tailored to the target audience. (Captions for social media and ads, scripts for videos, presentations, proposals, blog posts, and website copies)
• Planning & developing compelling content.
• Proofread and edit content as necessary.
• Create & craft new digital campaigns.
• Prepare a content calendar to communicate to the client for approval and coordinate with the design team.
• Writing technical case studies for clients and for 360Digital.
• Researching and organizing facts and sources.
• Brainstorming and collaborating with the team for new ideas and strategies.
• Conducting competitor analysis for clients, identifying content opportunities, and helping clients position their products/services.
• Attending client meetings to provide context on the task and justify the reasoning behind the submitted work.
• Liaise directly with clients to deliver their requirements on time.
• Work on digital marketing proposals, reporting & data visualization.

Requirements
• Have a strong grasp of English as well as Sinhala.
• Excellent grammar and vocabulary.
• Excellent communication skills (verbal and written).
• Ability to write in a variety of formats and styles to address different audiences.
• Knowledge in Facebook ads, Instagram ads, etc;
• Diploma/Degree in Marketing, English, Journalism, or related field.
• Minimum one year of experience in a similar field, preferably in an advertising agency or media.