Digital Marketing Analyst – Paid Media

Job description

eMarketingEye is an internationally acclaimed digital marketing agency based in Sri Lanka, working with over 1200 clients across 45+ countries. We specialize in providing digital marketing solutions to the travel & hospitality industry offering a wide range of services from website design and development to performance-driven search marketing, SEO, social media campaigns and web analytics solutions.

Key Responsibilities:
• Assist senior members to work on the paid media strategy
• Set up paid media campaigns in different channels
• Research and analyse new market trends and seasonality fluctuations and apply learnings to the campaigns
• Meeting key performance indicators (KPIs) for paid media campaigns
• Hands-on campaign management in channels such as Google Ads, Display Video 360, Bing Ads, YouTube, Facebook, etc.
• Sustaining awareness of the latest industry standards and emerging technologies
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Preparing monthly and ad hoc performance reports / presentations
• Client communication

Benefits:
• Above industry average remuneration and benefits
• Opportunity to work with world-class digital marketing experts
• Exposure to work with top local and international brands
• Opportunities to travel overseas for client meetings and conferences
• Ongoing training, guidance, and direction from global industry leaders
• Modern and flexible working environment
• Health insurance and life insurance
• Convenient office shuttle service for daily commute

Characteristics:
• Common sense with the right attitude
• Creative and out-of-the-box thinking
• A team player with excellent interpersonal skills
• Analytical and insightful attention to detail
• Ability to work without supervision
• Project management expert
• Organised and efficient multitasker

Requirements:
• A degree in Marketing or Business Management or an equivalent qualification such as CIM UK
• Google Ads and Google Analytics certifications are a prerequisite. Additional certifications in other platforms will be an added advantage.